We create figures made only of ice and that will be located in emblematic places of the city where we are. The objective of this action is to try to destroy or break the ice in order to get the prize that is hidden under it.
Air, that substance that surrounds the Earth and forms the atmosphere, and how necessary and vital it is for humans. We manufacture a support in which air is the protagonist or the medium with which we advertise something. We give it the importance it deserves by getting brand new advertising.
We use the sun as a means of advertising, the main energy source on the planet. In this case we are going to use this big star so that with the effect of lights and shadows a different perspective is created and the game of shadows creates all the magic.
The most malleable element, we can find it in various fun campaigns such as showers whose walls change color when in contact with water, marks on the ground that reflect the logo or message of the brand when wet, waterproof stickers under the pool or fountains, rivers and ponds dyed in a color.